Shop-alongs: department stores, Switzerland

Our client, who run a chain of department stores in Switzerland, asked the FieldworkHub team to recruit respondents based in Basel and Geneva for a combination of qualitative 90-minute online in-depth interviews and shop-alongs. Our goal was to gather insights from both food and non-food customers. We were asked to recruit customers aged between 25 and 55 and include a mix of household types such as people living alone, people living in shared accommodation, and family units. Our client aimed to understand various customer preferences, shopping patterns, and how the in-store experience could be developed. These valuable insights would help enhance our client’s retail strategy and improve customer engagement within each section of their department stores.

We successfully recruited a diverse group of participants from Basel and Geneva, arranged the schedule for the 90-minute online in-depth interviews, and facilitated the shop-alongs. FieldworkHub representatives were present throughout the process to ensure participants were fully engaged with the research and were willing to provide thorough insights. Through our clear communication and support, all respondents completed their interviews and in-store activities as part of the shop-along process. We were successful in delivering comprehensive and valuable data that met the client’s needs, in both the food and non-food sectors.