Our client, a leading fast-food restaurant operator worldwide, wanted to find out perceptions on a relatively new plant-based meat burger and asked FieldworkHub to recruit ten non-vegan respondents from Switzerland (five French and five German speakers) who have recently purchased plant-based meat items (meat replica) in any quick service / fast food restaurants. We carried out the recruitment and interview scheduling, which was complex because the recruitment specifications also required us to find at least five frequent meat eaters who were looking to reduce their meat consumption in the future and had tried the plant-based meat products.
Other recruitment criteria included location, age, gender, employment status and attitudes towards fast food restaurants and made follow-up phone calls to the respondents to establish their interest in plant-based meat products.
This extra step helped ensure that we recruited respondents who were extremely well-suited to the client’s research needs. At the end our team managed to exceed our client’s expectations by even finding nine frequent meat eaters to take part in this piece of research.
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
We recently embarked on a new longitudinal research project and were looking for a reliable, long-term recruitment partner. FieldworkHub were recommended to us, and they were outstanding. The team didn’t let anything drop and kept us fully informed during the entire project, which instilled a huge amount of confidence in the team at AMV. I have no hesitation recommending them.
