Our client, a leading fast-food restaurant operator worldwide, wanted to find out perceptions on a relatively new plant-based meat burger and asked FieldworkHub to recruit ten non-vegan respondents from Switzerland (five French and five German speakers) who have recently purchased plant-based meat items (meat replica) in any quick service / fast food restaurants. We carried out the recruitment and interview scheduling, which was complex because the recruitment specifications also required us to find at least five frequent meat eaters who were looking to reduce their meat consumption in the future and had tried the plant-based meat products.
Other recruitment criteria included location, age, gender, employment status and attitudes towards fast food restaurants and made follow-up phone calls to the respondents to establish their interest in plant-based meat products.
This extra step helped ensure that we recruited respondents who were extremely well-suited to the client’s research needs. At the end our team managed to exceed our client’s expectations by even finding nine frequent meat eaters to take part in this piece of research.
The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.
