Our client, a leading fast-food restaurant operator worldwide, wanted to find out perceptions on a relatively new plant-based meat burger and asked FieldworkHub to recruit ten non-vegan respondents from Switzerland (five French and five German speakers) who have recently purchased plant-based meat items (meat replica) in any quick service / fast food restaurants. We carried out the recruitment and interview scheduling, which was complex because the recruitment specifications also required us to find at least five frequent meat eaters who were looking to reduce their meat consumption in the future and had tried the plant-based meat products.
Other recruitment criteria included location, age, gender, employment status and attitudes towards fast food restaurants and made follow-up phone calls to the respondents to establish their interest in plant-based meat products.
This extra step helped ensure that we recruited respondents who were extremely well-suited to the client’s research needs. At the end our team managed to exceed our client’s expectations by even finding nine frequent meat eaters to take part in this piece of research.
I contacted FieldworkHub with a last-minute research request. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.
We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
