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Ethnographic user testing: medical packaging

Woman testing medical packaging at kitchen sink, viewed from behind

The client brief

Our client, a US-based company that provides human factors engineering services and usability testing to medical device manufacturers, wanted to conduct a week of research in London which involved participants testing out a new type of medical packaging in their homes.


Number of profiles - 18
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited 18 participants with differing backgrounds and successfully scheduled the interviews, taking account of the travel time between each interview. Through these interviews, the client was able to obtain the feedback that they needed.

Further insight on FieldworkHub's recruitment process

We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.

Rakshita

Innovtion Consultant
UK

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