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Ethnographic user testing in London on medical packaging

Woman testing medical packaging at kitchen sink, viewed from behind

The client brief

Our client, a US-based company that provides human factors engineering services and usability testing to medical device manufacturers, wanted to conduct a week of research in London which involved participants testing out a new type of medical packaging in their homes.


Number of profiles - 18
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited 18 participants with differing backgrounds and successfully scheduled the interviews, taking account of the travel time between each interview. Through these interviews, the client was able to obtain the feedback that they needed.

We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.

James

Managing DirectorSilk Road Marketing
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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