Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
User testing: wearable health device for seniors
The client brief
Our client wanted to gain insights from healthcare practitioners (HCPs) and older consumers about a new wearable device for vital sign measurements which is non-invasive and intended for home use. We were asked to recruit respondents in New York City for face-to-face sessions to introduce people to the device and conduct usability testing.
Research Countries
Research Industry Focus
Number of Participants
38
Research Audience
Research Methodology
FieldworkHub delivers
Consumer respondents needed to be 50 years or older, fluent English speakers and completely unfamiliar with the device they were about to test. FieldworkHub successfully recruited a mix of gender, ethnicity, ages, income levels and education levels. Despite the length of the sessions (2.5 hours for the consumers and 4.5 hours for the HCPs, consisting of training, then a rest period, followed by a final testing session), we successfully completed 36 interviews, exceeding the client’s initial target of 34 completes.
FieldworkHub’s advice for successfully recruiting high-quality research participants
We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.
Laura
Senior Director
Research Strategy
USA
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