Our client wanted to gain insights from healthcare practitioners (HCPs) and older consumers about a new wearable device for vital sign measurements which is non-invasive and intended for home use. We were asked to recruit respondents in New York City for face-to-face sessions to introduce people to the device and conduct usability testing.
Consumer respondents needed to be 50 years or older, fluent English speakers and completely unfamiliar with the device they were about to test. FieldworkHub successfully recruited a mix of gender, ethnicity, ages, income levels and education levels. Despite the length of the sessions (2.5 hours for the consumers and 4.5 hours for the HCPs, consisting of training, then a rest period, followed by a final testing session), we successfully completed 36 interviews, exceeding the client’s initial target of 34 completes.
FieldworkHub’s advice for successfully recruiting high-quality research participants
The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
