Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
IDIs: online fashion and home furnishing retailers, UK
The client brief
A developer of merchandising software for online retailers wanted to conduct interviews with decision makers working for UK companies with a large online operation in the fashion or home furnishing categories. The aim was to understand what merchandising solutions decision makers are currently using, what features they currently find most valuable, what features they would like adding, and how the buying process works.
Research Countries
Research Industry Focus
Number of Participants
8
Research Audience
Research Methodology
FieldworkHub delivers
The ultimate aim of the research was to help the end client understand this market better and refine its product to suit the requirements more closely. We recruited 8 respondents in this highly specialised niche for a mix of face-to-face and video depth interviews.
Work with FieldworkHub on your next B2B market research project
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
Mary
Vice President
Market Research Agency
USA
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