Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
Depth interviews: buying books online, Germany
The client brief
A leading online book retailer wanted to identify customer experience issues that they should address, understand perceptions around privacy gaps in their book services, and explore geographic and demographic differences/similarities between customers. In particular they wanted to know if customers’ privacy needs differed depending on their reading habits, use of reader devices, and how they shop for and consume books/magazines etc.
Research Countries
Research Industry Focus
Number of Participants
12
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub was brought in to recruit 12 respondents in Germany who had recently bought, or browsed for, books online. The participants took part in qualitative interviews via Zoom and the client was very pleased with the insights obtained.
Click here to read more on FieldworkHub’s recruitment strategy
Everything went really well! Thank you so much for all your effort and patience — you did a fantastic job. We’ll definitely stay in touch for future projects.
Teresa
Project Manager
Strategy Agency
Mexico
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