FieldworkHub are smart, extremely well organised, and a pleasure to deal with.
Imogen Baker
Research Director
Kindling Strategy
UK
Case study
IDIs: 5 types of healthcare practitioners, USA
The client brief
Our client reached out to FieldworkHub with the request of wanting to speak to five categories of healthcare practitioner in the USA: physicians, specialist gastroenterologists, pharmacists, nurses and hospitalists. The topic was Clostridium difficile (C. diff), a type of bacteria that can cause severe diarrhoea and colitis, an inflammation of the colon. The objectives of this research study include understanding more about the treatment journey, the barriers to launching new treatments in the US market, the key trigger points on communication about treatments, and hospitalisation, and the impact of care.
Research Countries
Research Industry Focus
Number of Participants
36
Research Audience
Research Methodology
FieldworkHub delivers
Respondents were asked to take part in 60-minute online IDIs via Zoom. FieldworkHub successfully recruited 36 healthcare practitioners for the interviews within a tight timeline and during an extremely busy period for healthcare staff, due to ongoing the Covid pandemic.
- More on FieldworkHub’s high-quality recruitment strategy
- More on market research amidst the Covid pandemic
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
Jesse
Strategic Design Lead
Global Innovation and Incubation Firm
UK
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