We assisted a consulting firm and animal charity in the UK to understand attitudes towards animal welfare and environmental issues and how this impacts shopping andconsumption of food. We recruited consumers with varying dietary habits for focus groups and created a survey to collect numerical data.
We were commissioned to carry out taste tests with large groups in many different countries. We recruited 100 taste tasting participants to take part in the first day of testing and arranged venues and incentives for all three days.
Our client was working with a manufacturer of specialist nutrition products to help them develop marketing messages for dieticians and payers/commissioners working in oncology. We arranged an online focus group with oncology dieticians and a second group with payers/commissioners working in the National Health Service.
