An airport operator wanted to run focus groups with international and luxury travellers in London, Paris and Shanghai to help it improve its retail offering. We recruited 65 respondents for two focus groups in each city, managed the viewing facility bookings and arranged moderators and simultaneous translators.
We arranged two focus groups in the UK with homeowners who had recently had their central heating boiler replaced, homeowners with older boilers and homeowners who had a service contract to maintain and repair their boiler. We recruited 12 respondents and liaised with the facilities to ensure the groups ran smoothly.
A well-known semiconductor manufacturer wanted to talk to business development managers and product developers working in the technology sector in the UK, Germany and Italy, as an input to its future product roadmap for smart devices. We recruited over 60 respondents and supported our client with moderation and translation services.
A Moroccan bank wanted to conduct focus groups with ex-pat Moroccans living in London to learn more about their banking requirements. Despite being a difficult target profile, FieldworkHub managed to recruit for both groups in under two weeks.
An international online viewing platform aimed towards Millennials and Gen Z asked FieldworkHub to support them by recruiting adults aged between 18-50 who used Twitch. We initially screened and recruited 70 London based participants and assisted with the extra urgent recruitment of over 250 London based participants.
As part of a study for a major technology company, we recruited opinion leaders living in Brussels to take part in focus groups that made use of handheld dials to track responses. These ideas were then shared by the moderator in real time.
A leading US sportswear retailer with a presence in several European markets wanted to hold a series of discussions with small groups of style-conscious teenagers. We recruited participants in a very tight timeline, which included groups of teenagers in Barcelona, Milan and Paris.
An Italian football club was planning to relocate its stadium. We were asked to set up two focus groups, one with regular fans and one with ‘elite’ fans in more influential jobs to find out what they thought about the move and their views on three outline designs for the new stadium from different architects.
FieldworkHub was asked to arrange focus groups with parents of children aged 2-6 in the UK, France and Germany to help them decide whether to invest in a company that made talking toys. The aim of the research was to find out about the parents’ toy purchasing behaviour and preferences.
A software-as-a-service (SaaS) company asked FieldworkHub to arrange a focus group with decision makers involved in the selection of service management software in enterprises. We recruited participants at manager to VP level from companies employing 500+ staff in a range of different sectors to take part.
A management consultancy wanted to talk to shopkeepers in London who sell SIMs and top-ups for a mobile virtual network operator. We conducted face-to-face interviews with owners and managers and arranged two focus groups so our client could obtain views on the brand’s positioning relative to other mobile operators.
A leading US-based qualitative research agency wanted to organise a series of focus groups in the UK, France, Germany and Belgium for two divisions of a large global corporation. Using our expert knowledge, we found and booked suitable facilities in all four countries and recruited around 400 particpants.
