A developer of merchandising software for online retailers wanted to conduct interviews with decision makers working for UK companies with a large online operation in the fashion or home furnishing categories. The aim was to understand what merchandising solutions decision makers are currently using, what features they currently find most valuable, what features they would like adding, and how the buying process works.
The ultimate aim of the research was to help the end client understand this market better and refine its product to suit the requirements more closely. We recruited 8 respondents in this highly specialised niche for a mix of face-to-face and video depth interviews.
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It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
