A developer of merchandising software for online retailers wanted to conduct interviews with decision makers working for UK companies with a large online operation in the fashion or home furnishing categories. The aim was to understand what merchandising solutions decision makers are currently using, what features they currently find most valuable, what features they would like adding, and how the buying process works.
The ultimate aim of the research was to help the end client understand this market better and refine its product to suit the requirements more closely. We recruited 8 respondents in this highly specialised niche for a mix of face-to-face and video depth interviews.
Work with FieldworkHub on your next B2B market research project
The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.
We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
