Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
Face-to-face IDIs: raki drinks, Germany
The client brief
Our client wanted to conduct 75-minute interviews with Turkish migrants in Germany who regularly purchase and consume raki drinks. The aim was to understand how widely recognised their brand name was, what attributes they associated with the brand, and what factors were important to respondents when selecting these drinks.
Research Countries
Research Industry Focus
Number of Participants
16
Research Audience
Research Methodology
FieldworkHub delivers
Our work involved providing the project management of the fieldwork process, including finding and booking suitable facilities for research to take place, and recruiting over 15 participants who met the client’s quotas. In order to accommodate language barriers and time constraints, our services included the arrangement of both in-home and in-facility face-to-face interviews with interpreters being present for all interviews.
Further details on FieldworkHub’s high-quality recruitment methods
Everything went really well! Thank you so much for all your effort and patience — you did a fantastic job. We’ll definitely stay in touch for future projects.
Teresa
Project Manager
Strategy Agency
Mexico
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