Our client wanted to conduct 75-minute interviews with Turkish migrants in Germany who regularly purchase and consume raki drinks to understand how widely recognised their brand name was, what attributes they associated with the brand and what factors were important to respondents when selecting these drinks.
Our work involved providing the project management of the fieldwork process, including finding and booking suitable facilities and recruiting over 15 participants who met the client's quotas. In order to accommodate language barriers and time constraints, our services included the arrangement of both in home and in facility face-to-face interviews with interpreters being present for all interviews
Further details on FieldworkHub's high-quality recruitment methods
FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.
