Our client wanted to conduct 75-minute interviews with Turkish migrants in Germany who regularly purchase and consume raki drinks. The aim was to understand how widely recognised their brand name was, what attributes they associated with the brand, and what factors were important to respondents when selecting these drinks.
Our work involved providing the project management of the fieldwork process, including finding and booking suitable facilities for research to take place, and recruiting over 15 participants who met the client’s quotas. In order to accommodate language barriers and time constraints, our services included the arrangement of both in-home and in-facility face-to-face interviews with interpreters being present for all interviews.
Further details on FieldworkHub’s high-quality recruitment methods
FieldworkHub did an amazing job in setting up and managing one-on-one interviews for us. They were able to successfully recruit the people we needed, they did a fantastic job in setting up the interviews, and they showed outstanding attention to detail and precision in doing their job. I would strongly recommend choosing FieldworkHub as your research partner!
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
