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Face-to-face depth interviews: raki drinks, Germany

Two glasses of Turkish raki on a table with bowls of snacks and an open bottle of water in the background

The client brief

Our client wanted to conduct 75-minute interviews with Turkish migrants in Germany who regularly purchase and consume raki drinks to understand how widely recognised their brand name was, what attributes they associated with the brand and what factors were important to respondents when selecting these drinks.


Number of profiles - 16
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

Our work involved providing the project management of the fieldwork process, including finding and booking suitable facilities and recruiting over 15 participants who met the client's quotas. In order to accommodate language barriers and time constraints, our services included the arrangement of both in home and in facility face-to-face interviews with interpreters being present for all interviews

Further details on FieldworkHub's high-quality recruitment methods

The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.

Mandeep

Senior Account DirectorGlobal Market Research Agency
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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