Our client wanted to conduct 75-minute interviews with Turkish migrants in Germany who regularly purchase and consume raki drinks to understand how widely recognised their brand name was, what attributes they associated with the brand and what factors were important to respondents when selecting these drinks.
Our work involved providing the project management of the fieldwork process, including finding and booking suitable facilities and recruiting over 15 participants who met the client's quotas. In order to accommodate language barriers and time constraints, our services included the arrangement of both in home and in facility face-to-face interviews with interpreters being present for all interviews.
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.