Our client wanted to conduct 75-minute interviews with Turkish migrants in Germany who regularly purchase and consume raki drinks. The aim was to understand how widely recognised their brand name was, what attributes they associated with the brand, and what factors were important to respondents when selecting these drinks.
Our work involved providing the project management of the fieldwork process, including finding and booking suitable facilities for research to take place, and recruiting over 15 participants who met the client’s quotas. In order to accommodate language barriers and time constraints, our services included the arrangement of both in-home and in-facility face-to-face interviews with interpreters being present for all interviews.
Further details on FieldworkHub’s high-quality recruitment methods
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
