Our client wanted to undertake a series of in-depth interviews in order to test names for a new diagnostics platform based on mRNA (instructions that direct cells in the body to make proteins to prevent or treat certain diseases) which allows healthcare providers to distinguish between a viral and bacterial infection in a point of care setting in around 30 minutes. FieldworkHub was asked to recruit GPs and lab technicians in four European markets (Sweden, German, Belgium and the Netherlands) to complete the interviews online.
We arranged interviews with 15 respondents across the four markets over a two-week period which provided invaluable information for the client to analyse.
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
