We explored brand perception and attitudes in London and Nottingham for a well-known pub brand, gathering insights from existing and potential new customers in both urban and suburban areas through a series of in-person workshops and online depth interviews.
We conducted OBBs in Germany, India, Brazil, and Japan with kids, tweens and teens aged 6-17 to explore how children engage with GenAI tools. Participants tested several AI apps in sequence over a period of six weeks and shared insights on usability, preferences and learning potential.
We recruited mystery shoppers to visit the online store and brick-and-mortar branches of a kitchenware retailer in the UK. Each shopper bought an item and later returned it, documenting their experience. We also conducted shopper exit interviews over two days at one of the client’s London stores.
We carried out a large central location test for a manufacturer of toilet cleaning products in which female buyers of toilet cleaning products viewed our client’s products and competitor products on a mocked-up supermarket shelving unit and then completed a short survey with an interviewer at the facility.
We explored the preferences and shopping habits of food and non-food department store shoppers in Switzerland by recruiting participants aged 25-55 living in different types of household in Basel and Geneva to take part in 90-minute online in-depth interviews and shop-alongs.
We supported a well-known soft drinks brand by collecting vox pop recordings to explore squash (concentrated fruit drink) preferences and brand awareness in the UK, Ireland, Brazil, and France. The participants that we recruited included representatives of Gen Z, Gen Y (Millennials), Gen X and older demographics.
A manufacturer of vitamin tablets and dietary supplements asked us to conduct research on a new range of chewable vitamin tablets. We recorded vox pops in London, and conducted a central location test and in-person focus groups to gather feedback on the taste and packaging of the tablets.
FieldworkHub arranged IDIs with individuals who have experienced harassment while travelling on trains in the UK. We recruited BAME, women, LGBTQ+ and people with disabilities, allowing them to share valuable insight into their experiences of travelling by train.
FieldworkHub recruited participants for two 90-minute in-person focus groups with voters in Grimsby, North Lincolnshire for a segment on Channel 4 News which was broadcast in March 2025. The first group consisted of older voters and the second group comprised lapsed voters of different ages.
FieldworkHub partnered with a global luxury skincare brand to pull fresh brand perspectives and opinions from female users of high-end skincare products in China, steering our respondents through a 14-day online bulletin board with engaging tasks and frequent touchpoints.
FieldworkHub supported a research project to encourage the recycling of plastic packaging by consumers in Saudi Araba by conducting face-to-face quantitative interviews (CAPI) with 400 adults outside supermarkets and shopping malls in major Saudi Arabian cites (Riyadh, Jeddah, Makkah, Medina and Dammam) over a period of five days.
A well-known English language international news channel wanted to understand more about the TV news consumption habits of UK citizens. We recommended telephone interviews with a nationally representative sample of viewers to ensure they obtained quantifiable and actionable insights.
