A major US apparel company wanted to gain insights into German teenagers’ brand perceptions and shopping behaviours. We recruited 16 respondents who actively follow the latest fashion trends and meticulously plan their wardrobes accordingly for in-person fous groups and ‘closet raids’.
We recruited owners of speed pedelecs (fast electric bikes) in Belgium and Switzerland for a manufacturer who was developing new models and wanted to hear first hand how owners use their pedelecs and what features are most important to them, as well as testing several concepts for new models.
We recruited adults and teenagers in the UK to provide feedback on VR headsets made by a leading brand and its competitors. We recruited 38 respondents to complete an online diary study then scheduled eight in-home ethnographies with respondents.
Our client was working for Toyota and Lexus in the Middle East and wanted to explore topics around car ownership, car servicing and personal mobility in the UAE and Saudi Arabia. We were asked to recruit 60 car owners, car drivers and people who used other personal mobility solutions for 90-minute online and face-to-face IDIs.
An Omani corporation wanted to carry out ethnographic research on energy topics with a diverse range of target groups, including petrol station customers, independent retailers, commercial fleet procurement and operations managers, and energy managers for large buildings. We recruited almost 50 respondents and provided on-the-ground support.
We conducted research for one of the best-known multi-manager online investment management platforms in the UK. We were asked to recruit 50 participants in different age groups and with varying levels of investible assets for online depth interviews. We were also asked to program and host two online surveys.
FieldworkHub found female respondents aged 50-70 with at least $250,000 or equivalent in investable assets who were either currently using, or considering using, a financial advisor or money manager. Via a combination of free-find recruitment and our in-house panel, we successfully engaged 6 women in Canada and the UK to take part in the study.
We recruited participants in the UK for a time trade-off study about how different stages of a disease impact health-related quality of life. The respondents took part in a 60-minute IDI, where they were asked questions around terminal illness and quality of life. We successfully recruited participants to take part in 200 interviews.
FieldworkHub recruited women in Poland who use liquid stain remover to take part in a two-week online diary study to understand the reasons behind choosing a certain brand. We worked with the client to help set up the respondents on the diary platform and monitored their progress on a daily basis.
We recruited teens and young adults in Brazil, Mexico, Canada, the Philippines and Japan to take part in online IDIs about their use of avatar-based stickers on Facebook. The respondents had to be smartphone users who used avatar stickers as part of social interaction within messenger platforms.
A Veterinary University in the UK asked us to recruit 36 respondents with differing diets to gain a better understanding on attitudes to meat consumption and the influences of public policy on their diets. We successfully recruited for six in-person focus groups about recent changes to public policy on poultry and farming conditions.
We assisted in the organisation of online focus groups with people living in North Yorkshire and Teesside who were aware of a local mining company, to understand their perception of this company in their local area. The client used the findings to help decide how they can continue to contribute positively to the local community.
