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F2F focus groups on meat consumption, UK

Woman reading label on pre-packed meat in a supermarket

The client brief

We were asked by a Veterinary University in the UK to recruit 36 respondents with differing diets (vegans, vegetarians, flexitarians and meat eaters) to understand their attitudes to meat consumption and the influences of public policy on their diets. The focus groups were conducted in person on the client’s premises. The groups discussed recent changes to public policy around poultry and farming conditions. The client wanted to understand if people were aware of these changes, if they had contributed to their current dietary preferences, and if they might have an influence on their future dietary choices.


Number of profiles - 36
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub successfully recruited 36 respondents for the six in-person focus groups. As these focus groups were taking place at the client’s premises, we needed to help ensure that everyone arrived at the premises on time and ensure that they completed security checks to enter the site. Each focus group comprised a mix of people with different diets and proved very insightful for the client to understand how the policy changes have influenced public opinion.

The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.

Eloise

Researcher Social Change
UK

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