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F2F focus groups on meat consumption, UK

Woman browsing the meat aisle in a supermarket

The client brief

We were asked by a Veterinary University in the UK to recruit 36 respondents with differing diets (vegans, vegetarians, flexitarians and meat eaters) to understand their attitudes to meat consumption and the influences of public policy on their diets. The focus groups were conducted in person on the client’s premises. The groups discussed recent changes to public policy around poultry and farming conditions. The client wanted to understand if people were aware of these changes, if they had contributed to their current dietary preferences, and if they might have an influence on their future dietary choices.

Number of profiles - 36
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub successfully recruited 36 respondents for the six in-person focus groups. As these focus groups were taking place at the client’s premises, we needed to help ensure that everyone arrived at the premises on time and ensure that they completed security checks to enter the site. Each focus group comprised a mix of people with different diets and proved very insightful for the client to understand how the policy changes have influenced public opinion.

FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.


Research Leaddscout, inc.


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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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