We were asked by a Veterinary University in the UK to recruit 36 respondents with differing diets (vegans, vegetarians, flexitarians and meat eaters) to understand their attitudes to meat consumption and the influences of public policy on their diets. The focus groups were conducted in person on the client’s premises. The groups discussed recent changes to public policy around poultry and farming conditions. The client wanted to understand if people were aware of these changes, if they had contributed to their current dietary preferences, and if they might have an influence on their future dietary choices.
FieldworkHub successfully recruited 36 respondents for the six in-person focus groups. As these focus groups were taking place at the client’s premises, we needed to help ensure that everyone arrived at the premises on time and ensure that they completed security checks to enter the site. Each focus group comprised a mix of people with different diets and proved very insightful for the client to understand how the policy changes have influenced public opinion.
The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
