For a global technology company, FieldworkHub recruited senior decision makers and C-level profiles from brand-name companes, advertising agencies and news publishers in the UK and Germany for online focus groups and IDIs about data privacy.
We successfully recruited respondents in the UK who purchased specific brands of small animal bedding or cat litter to take part in a three-day online bulletin board. The recruitment criteria included household structure and different purchase channels (online buyers versus in-store).
FieldworkHub recruited 20 consumers in the UK to purchase a new type of toothpaste and make a number of videos over a period of several days giving their thoughts about it. We then invited six respondents who made the most interesting and insightful videos to take part in an online interview with the client.
FieldworkHub successfully recruited B2B profiles responsible for online advertising budgets at large brands and well-known advertising agencies across Brazil, France, Germany, Japan, South Korea, the UK and the UAE for focus groups and IDIs.
We helped an international charity to conduct online focus groups in the UK, US, Italy, South Africa and Norway. The client wanted to test the messaging of their latest campaign materials and understand how the images they use affect people’s willingness to donate, and how donors view the people that the charity supports.
We completed a full-service project for a Japanese manufacturer to understand more about the need for domestic air conditioning in and around London. We found participants for in-home immersion interviews to help the client explore the structural capacity of UK homes, price expectations and installation challenges.
Our client wanted to understand the demand for healthcare services and products among the general public. We were asked to deliver a full service research project. We assisted with the creation of research material and recruited all research participants which included both consumers and healthcare professionals.
The client wanted to conduct focus groups with garment factory workers in Leicester who were paid the National Living Wage or below. This is a challenging target audience for research because they are under-represented in online panels and some have limited command of English.
We were initially asked to recruit respondents from the UK, Japan, India for online focus groups. A later phase also involved Thailand. Our client was working on a project that sought to provide understanding of the preferences and attitudes of teens and adults towards avatars and virtual reality.
The client wanted to hear from a large number of respondents who were either news industry professionals or key opinion leaders in 22 countries. Over a five-month period, we successfully screened, recruited and scheduled nearly 500 B2B profiles for a mix of face-to-face and online research.
We recruited 52 respondents from South Korea and the UK who use a globally popular video sharing platform (on their smartphone, laptop or other device) for online IDIs. The client wanted to hear from both core users and casual users with the aim of making the platform more engaging to casual users.
FieldworkHub recruited respondents in Germany, Italy, Spain, Sweden, the Netherlands, Poland and Latvia for online focus groups. Our client was working on a project about the dissemination of information regarding EU-funded science projects. They wanted respondents who were interested in science and had different levels of trust towards European institutions.
