I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
Ethnographies: home-owners on air conditioning, UK

The client brief
FieldworkHub completed a full-service in-person project for a Japanese manufacturer to understand more about the market needs for domestic air conditioning in and around London. We were asked to find participants for two days of in-home immersion interviews to help the client explore and better understand the structural capacity of UK homes, the desired price point and to visualise how the installation process might work. Since the client’s time was very limited, it was important to ensure that each participant was actually using the type of equipment which they said they were using.
FieldworkHub delivers
The client’s visit had already been arranged for particular dates when FieldworkHub was contacted so we only had four days to recruit and make all the arrangements. Despite the tight timeline, we were able to recruit four participants who had specific types of home heating and ventilation units and were willing to take part in 90-minute ethnographic interviews with the client team. We ensured that each participant shared photos of their installation in advance so we could verify that they met the client’s specific requirements. FieldworkHub also managed the logistics of both fielding days, which involved arranging transport, ensuring that there was adequate travel time between interviews and booking hotel accommodation for the client team. Our client was enthusiastic about the findings of the in-home interviews.
FieldworkHub made our participant recruitment process effortless. They supported us from start to finish, offering expert guidance, clear communication and detailed updates at every stage. Their professionalism and attention to detail ensured we had the right participants for our one-to-one interviews and survey. We wouldn’t hesitate to work with them again.

