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Ethnographies: UK home-owners, air conditioning

Woman using a remote control to operate domestic air conditioning unit while relaxing on a sofa

The client brief

FieldworkHub completed a full-service in-person project for a Japanese manufacturer to understand more about the market needs for domestic air conditioning in and around London. We were asked to find participants for two days of in-home immersion interviews to help the client explore and better understand the structural capacity of UK homes, the desired price point and to visualise how the installation process might work. Since the client's time was very limited, it was important to ensure that each participant was actually using the type of equipment which they said they were using.

Number of profiles - 4
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

The client’s visit had already been arranged for particular dates when FieldworkHub was contacted so we only had four days to recruit and make all the arrangements. Despite the tight timeline, we were able to recruit four participants who had specific types of home heating and ventilation units and were willing to take part in 90-minute ethnographic interviews with the client team. We ensured that each participant shared photos of their installation in advance so we could verify that they met the client’s specific requirements. FieldworkHub also managed the logistics of both fielding days, which involved arranging transport, ensuring that there was adequate travel time between interviews and booking hotel accommodation for the client team. Our client was enthusiastic about the findings of the in-home interviews.

Read more on FieldworkHub's recruitment strategy

We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.


Team LeadEuropean Online Retailer


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