FieldworkHub completed a full-service in-person project for a Japanese manufacturer to understand more about the market needs for domestic air conditioning in and around London. We were asked to find participants for two days of in-home immersion interviews to help the client explore and better understand the structural capacity of UK homes, the desired price point and to visualise how the installation process might work. Since the client’s time was very limited, it was important to ensure that each participant was actually using the type of equipment which they said they were using.
The client’s visit had already been arranged for particular dates when FieldworkHub was contacted so we only had four days to recruit and make all the arrangements. Despite the tight timeline, we were able to recruit four participants who had specific types of home heating and ventilation units and were willing to take part in 90-minute ethnographic interviews with the client team. We ensured that each participant shared photos of their installation in advance so we could verify that they met the client’s specific requirements. FieldworkHub also managed the logistics of both fielding days, which involved arranging transport, ensuring that there was adequate travel time between interviews and booking hotel accommodation for the client team. Our client was enthusiastic about the findings of the in-home interviews.
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
