Our client wanted to carry out an Implicit Association Test to assess perceptions of injectable and oral treatments to manage type 2 diabetes in general practice. We were asked to recruit GPs and doctors with a special interest in type 2 diabetes in five European markets to complete an online test.
A technology company that operates an online content and advertising platform was proposing to make some changes to the way it interacts with key accounts. We recruited senior brand managers working for major online advertisers and senior advertising agency executives working for brands that advertise online.
A global strategy consultancy wanted to carry out in-depth interviews with oncologists and oncology nurses who had experience of working with prostate cancer, haematologists and haematology nurses who had experience of working with myeloma, and NHS hospital pharmacists.
A European digital innovation agency was researching online residential property agents and property search websites. We recruited traditional branch-based estate agents to understand how digital services are forcing them to adapt business models.
Our client wanted to hold focus group discussions with members of the public and opinion elites in Belgium, Finland, France, Germany, Italy and Poland on their perceptions of the way that technology companies use artificial intelligence. This involved recruiting 240 respondents over a period of 5 weeks.
A global technology company wanted to obtain views of informed members of the public and people with a professional interest in a public policy topic relating to their sector. In each country we organised two focus groups in a viewing facility with opinion elites and four interviews with informed administrators.
The end client wanted to speak with residents who had been directly affected by wildfires in recent years and first responders who had been involved in tackling the fires. We arranged focus groups in Australia, Indonesia and Mexico. We recruited around 30 residents and 20 first responders across these three countries.
A German challenger bank wanted to recruit freelancers and self-employed people in Germany for face-to-face depth interviews to help them refine their proposition and marketing. FieldworkHub successfully recruited English- and German-speaking respondents to take part in in-depth interviews.
FieldworkHub recruited owners of small and medium-sized independent garages in Manchester to take part in interviews at their workplaces about engine coolants and fuel additives. In a second phase of this project, we also recruited commuters, cab drivers, car enthusiasts and vintage car drivers for interviews.
Two universities were co-operating on a project to explore how groups of people work together to solve problems. FieldworkHub was asked to recruit, schedule and manage incentives for 50 groups of seven people over a seven-week period, to attend a moderated two-hour session.
FieldworkHub arranged two focus groups with people who lived in a particular district of South West London and rented their home from a private landlord. We successfully recruited a mix of male and female respondents with varying incomes and rent levels who had lived in the area for varying amounts of time.
Sante + Wade is a new shoe brand based in the UK that makes shoes for tall women and those with wide feet. FieldworkHub assisted the company by recruiting for, and managing, two focus groups with potential customers to better understand their shoe-buying habits and their frustrations with other types of shoes.
