An online car dealership wanted to carry out research for car purchasing behaviours. For the quantitative research, we programmed a survey for 2500 participants. The second phase was face-to-face and online interviews. Mixing the methods of interviews was to ensure that we could deliver on the client’s needs.
The University of Cambridge created an online application system for candidates wishing to study there. They wanted to conduct remote user tests, with a sample of prospective undergraduate/ postgraduate students who were applying to top UK universities. We recruited and screened in 14 respondents in less than a week.
Our client wanted to conduct interviews with UK-based self-contained holiday homeowners who had advertised them for rent on various online platforms such as Airbnb, Sykes Cottages and Cottage Stay UK. We recruited 17 respondents in this niche market.
A fuel retailer wanted to carry out 30-minute interviews, consisting of an eye-tracking activity and a follow up interview. We recruited over 40 participants on their purchasing habits in petrol stations. The research was how customers were drawn to product categories and advertising spaces in the petrol station.
As part of a study for a major technology company, we recruited opinion leaders living in Brussels to take part in focus groups that made use of handheld dials to track responses. These ideas were then shared by the moderator in real time.
A US cellular operator developed a special “infotainment” page for its smartphone users and wanted to gather customer feedback via an online platform. We recruited over 30 participants and validated their smartphone model, as well as their ability to access the page.
A Middle Eastern corporation wanted to carry out ethnographic research in the UAE on topics relating to personal mobility. Our work involved finding respondents with very particular B2C and B2B profiles. We recruited around 100 respondents which included Emiratis, Expats and high earners.
Our client was developing a new digital service to simplify the process of applying for international travel visas and wanted to conduct in- depth interviews with people who had recently applied for a UK visa and travel agency employees who assisted their customers with applications.
A leading US sportswear retailer with a presence in several European markets wanted to hold a series of discussions with small groups of style-conscious teenagers. We recruited participants in a very tight timeline, which included groups of teenagers in Barcelona, Milan and Paris.
An Italian football club was planning to relocate its stadium. We were asked to set up two focus groups, one with regular fans and one with ‘elite’ fans in more influential jobs to find out what they thought about the move and their views on three outline designs for the new stadium from different architects.
A leading management consultancy wanted to talk to French adults about use of financial products and services and their interest in a new digital concept they were developing. We were asked to recruit a mix of young professionals and parents in non-nuclear families for in-home interviews.
A German public transport operator wanted to conduct research to understand how urban travellers in Germany use public transport and shared mobility options in their day-to-day lives over a week. We made contact with over 200 promising respondents and screened in 40 for each of the two research phases.
