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Multimodal research: used car purchasing habits, UK

Happy young Asian man sitting in the car he has just bought and holding the key up

The client brief

A well-established online car dealership wanted to carry out research into car purchasing behaviours. The research consisted of a quantitative and qualitative phase.

Number of profiles - 2500
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

For the quantitative aspect of the research, our work involved programming a survey which we then distributed to over 2500 participants who fit our client’s quota. The second phase involved a mix of face-to-face and online interviews with a select number of those who had completed the survey. The choice of mixing the methods of interviews was to ensure that we could deliver on the client’s need of completing a certain amount of interviews while taking time and geographical constraints into consideration. This enabled our client to complete all of the interviews that they had hoped to conduct.

Click here to read FieldworkHub's advice for planning quantitative market research

It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.

Tyler McDonald

Senior ManagerGolin


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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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