A well-established online car dealership wanted to carry out research into car purchasing behaviours. The research consisted of a quantitative and qualitative phase.
For the quantitative aspect of the research, our work involved programming a survey which we then distributed to over 2500 participants who fit our client’s quota. The second phase involved a mix of face-to-face and online interviews with a select number of those who had completed the survey. The choice of mixing the methodologies used for the interviews was to ensure that we could deliver on the client’s need of completing a certain amount of interviews while taking time and geographical constraints into consideration. This enabled our client to complete all of the interviews that they had hoped to conduct.
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