A well-established online car dealership wanted to carry out research into car purchasing behaviours. The research consisted of a quantitative and qualitative phase.
For the quantitative aspect of the research, our work involved programming a survey which we then distributed to over 2500 participants who fit our client’s quota. The second phase involved a mix of face-to-face and online interviews with a select number of those who had completed the survey. The choice of mixing the methodologies used for the interviews was to ensure that we could deliver on the client’s need of completing a certain amount of interviews while taking time and geographical constraints into consideration. This enabled our client to complete all of the interviews that they had hoped to conduct.
Click here to read FieldworkHub’s advice for planning quantitative market research
FieldworkHub made our participant recruitment process effortless. They supported us from start to finish, offering expert guidance, clear communication and detailed updates at every stage. Their professionalism and attention to detail ensured we had the right participants for our one-to-one interviews and survey. We wouldn’t hesitate to work with them again.
FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.
