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Multimodal research: used car purchasing habits, UK

Happy young Asian man sitting in the car he has just bought and holding the key up

The client brief

A well-established online car dealership wanted to carry out research into car purchasing behaviours. The research consisted of a quantitative and qualitative phase.


Number of profiles - 2500
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

For the quantitative aspect of the research, our work involved programming a survey which we then distributed to over 2500 participants who fit our client’s quota. The second phase involved a mix of face-to-face and online interviews with a select number of those who had completed the survey. The choice of mixing the methods of interviews was to ensure that we could deliver on the client’s need of completing a certain amount of interviews while taking time and geographical constraints into consideration. This enabled our client to complete all of the interviews that they had hoped to conduct.

Click here to read FieldworkHub's advice for planning quantitative market research

I contacted FieldworkHub with a last-minute research request. I thought it would be tricky to pull off, but Philip and the team made it so easy. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.

Elizabeth Brooks

Brand ManagerInsureandGo
UK

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