We helped a client conduct qualitative research about the needs, motivations, behaviours and brand perceptions held by young people in the UK, Italy, Germany and Spain who are currently playing, watching or otherwise engaging with basketball.
FieldworkHub carried out projects with people living in Germany. The client wanted to hear from residents who were price sensitive customers of fast-food restaurants or had bought from one in the last 6 months. In the second project, we helped the client gather feedback on a plant-based meat burger recently launched.
A well-known international online retailer was interested in identifying customer perceptions and behavioural trends about their existing gift card products and third-party gift card products available on their website. FieldworkHub was brought in to recruit eight respondents in each of Canada, France, Germany, Mexico and the UK.
A leading online book retailer wanted to identify customer experience issues they should address, understand perceptions around privacy gaps, and explore geographic and demographic differences/similarities between customers. We recruited 12 respondents in Germany who had recently bought books online.
The developer of a successful computer games franchise wanted to hear from respondents about their gaming habits and preferences to understand more about future trends and needs. We recruited six respondents in each of the UK, France, Germany, Brazil and the USA.
A global mining group wanted to understand more about consumers’ attitudes towards diamond jewellery containing lab-grown rather than natural diamonds. FieldworkHub was asked to recruit four consumers in each of Germany, France, Italy and the UK who buy luxury goods. Respondents took part in remote IDIs.
An international management consultancy firm wanted to understand the biggest needs and pain points with current software solutions used by commercial and packaging printing companies. FieldworkHub developed the survey, which was then translated into German and subsequently completed 50 interviews in each market.
Our client asked us to recruit young adults in the UK, France, Germany and Italy who regularly shop at a leading streetwear retailer to take part in an online focus group, follow up in-depth interviews and virtual shop alongs. We recruited against specific criteria including location, age, gender and attitudes towards fashion trends.
Our client wanted to undertake a series of in-depth interviews to test names for a new diagnostics platform based on mRNA, which allows healthcare providers to distinguish between a viral and bacterial infection in a point of care setting. We arranged interviews with 15 respondents across the four markets.
A leading management consultancy asked us to recruit senior hair stylists in the UK, Germany and the USA. The aim was to speak to those who decided on hair care products purchased and used in their salon. FieldworkHub screened in and booked 16 respondents to take part in a 30-minute phone interview.
Our client was working with a manufacturer of specialist adhesion barriers used in surgery to help them develop a new concept. FieldworkHub recruited 60 surgeons in France, Germany, Italy and the UK. We recruited respondents across three specialities to participatge in a three-day online bulletin board.
A technology company that operates an online content and advertising platform was proposing to make some changes to the way it interacts with key accounts. We recruited senior brand managers working for major online advertisers and senior advertising agency executives working for brands that advertise online.
