A company in the appliance industry, wanted to understand how German consumers use small appliances in daily life to elevate meals into something special. We recruited 30 respondents for an online bulletin board, which required the completion of activities over two days and follow-up questions.
FieldworkHub carried out projects with people living in Germany. The client wanted to hear from residents who were price sensitive customers of fast-food restaurants or had bought from one in the last 6 months. In the second project, we helped the client gather feedback on a plant-based meat burger recently launched.
A major syrup brand wanted to assess whether consumers, bartenders and baristas are more likely to select the client’s brand in preference to competitor brands. FieldworkHub recruited 100 consumers, 20 bartenders and 20 baristas for a coffee and cocktail tasting test in London.
A US based client asked FieldworkHub to find participants from a range of ethnic, work and educational background who were open to trying new salty snack foods. Each participant was invited to take part in online activities and discussion, including reacting to the appearance and taste of a new type of snack food.
A leading multinational packaged food company, wanted to test out new flavours of their product in the UK market and asked FieldworkHub to recruit respondents aged 14 to 22 to complete online activities. We oversaw the entire recruitment process and kept the client updated on a daily basis.
A leading fast-food restaurant operator, wanted to find out perceptions on a new plant-based meat burger and asked us to recruit ten non-vegan respondents from Switzerland who recently purchased plant-based meat items in any fast-food restaurants. We carried out recruitment and interview scheduling.
Our client was working with a brewer to understand more about how people living in Belgium arrange to meet up with friends in pubs and bars, what bookings they make and how they order refreshments. We carried out recruitment and interview scheduling, which involved simultaneous translators for French and Flemish.
A well-known breakfast and snacks company asked FieldworkHub to assist with research into repositioning their brand from a fitness to a well-being brand. We recruited respondents in the UK for interviews and an online bulletin board; and successfully re-contacted eight respondents for a follow-up interviews.
Our client wanted to conduct interviews with Turkish migrants in Germany who regularly purchase raki drinks to understand more about their brand and how widely recognised their brand name was. We provided project management of the fieldwork process, including finding and booking suitable facilities and recruitment.
Our client wanted to conduct 30-minute online interviews with South African consumers who purchase clear spirits to understand their brand preferences and views about the brands and test out some marketing concepts that they were developing. We recruited and screened over 20 respondents and arranged interviews with them for our client.
A major beer brand wanted to obtain feedback on a prototype for a new draught beer dispenser, to find out if the design made beer drinkers more likely to select the client’s brand compared to competitor brands. We helped set up a mock bar in a Central London research facility and recruited 300 respondents.
We assisted a consulting firm and animal charity in the UK to understand attitudes towards animal welfare and environmental issues and how this impacts shopping andconsumption of food. We recruited consumers with varying dietary habits for focus groups and created a survey to collect numerical data.
