Our client wanted to understand the demand for healthcare services and products among the general public. We were asked to deliver a full service research project. We assisted with the creation of research material and recruited all research participants which included both consumers and healthcare professionals.
The client wanted to conduct focus groups with garment factory workers in Leicester who were paid the National Living Wage or below. This is a challenging target audience for research because they are under-represented in online panels and some have limited command of English.
We were initially asked to recruit respondents from the UK, Japan, India for online focus groups. A later phase also involved Thailand. Our client was working on a project that sought to provide understanding of the preferences and attitudes of teens and adults towards avatars and virtual reality.
Our client wanted to conduct 90-minute online focus groups with 32 women living from different parts of Mexico who shop at a popular fashion store. We successfully recruited all the respondents in just over one week.
The client wanted to hear from a large number of respondents who were either news industry professionals or key opinion leaders in 22 countries. Over a five-month period, we successfully screened, recruited and scheduled nearly 500 B2B profiles for a mix of face-to-face and online research.
We recruited 52 respondents from South Korea and the UK who use a globally popular video sharing platform (on their smartphone, laptop or other device) for online IDIs. The client wanted to hear from both core users and casual users with the aim of making the platform more engaging to casual users.
Our client wanted to conduct 90-minute focus groups with French-Canadian individuals who lived in Quebec and who spoke Québécois. We were asked to find a suitably qualified Québécois moderator and a simultaneous translator for the research.
Our client wanted to interview five categories of healthcare practitioner in the USA (physicians, specialist gastroenterologists, pharmacists, nurses and hospitalists) on the topic of Clostridium difficile (C. diff), a type of bacteria that can cause severe diarrhoea and colitis.
FieldworkHub was asked to assist a multinational technology company to improve their internet app, games and content store in Brazil and India. The client wanted to understand the motivations (explicit and observed) of existing frequent users to help prioritise future development of the store.
We were asked to recruit B2B respondents in the USA who are directly responsible for operating a company health insurance and pharmacy plan. The client wanted to talk to understand how they use their provider’s online portal to manage the pharmacy benefits that their company offers to its employees.
FieldworkHub recruited respondents in Germany, Italy, Spain, Sweden, the Netherlands, Poland and Latvia for online focus groups. Our client was working on a project about the dissemination of information regarding EU-funded science projects. They wanted respondents who were interested in science and had different levels of trust towards European institutions.
An online content and advertising company asked FieldworkHub to recruit participants and run focus groups with senior executives from traditional creative adveristing and performance agencies. We recruited over 50 people for focus groups in 4 global markets including the UK, Germany, India and Singapore.
