A developer of merchandising software for online retailers wanted to conduct interviews with decision makers of UK companies with large online operation in fashion/home furnishing categories. The aim was to help the client understand the market better and refine their product to suit requirements more closely.
A leading manufacturer of connected home devices wanted to find out more about the way consumers in the UK and Germany use smart devices in conjunction with each other. We guided 40 individuals through the research programme, which was based on a smartphone activity and an online diary.
A major energy company wanted to find out if an innovative logistics proposition was likely to be successful in Turkey. We recruited 16 representatives, to take part in in-depth interviews, in Istanbul and Ankara from companies that ship and carry good in Turkey. FieldworkHub also supplied local management services.
A company that supplies products and services to help farmers improve crop yields wanted to conduct depth interviews with corn farmers and agronomists in Illinois and Iowa. We recruited over 40 farmers and advisers in two phases and assisted with planning the travel schedules for each group of interviewers.
A management consultancy wanted to talk to shopkeepers in London who sell SIMs and top-ups for a mobile virtual network operator. We conducted face-to-face interviews with owners and managers and arranged two focus groups so our client could obtain views on the brand’s positioning relative to other mobile operators.
Our client wanted to conduct 30-minute online interviews with South African consumers who purchase clear spirits to understand their brand preferences and views about the brands and test out some marketing concepts that they were developing. We recruited and screened over 20 respondents and arranged interviews with them for our client.
A social media company had carried out online surveys amongst users of its platform and wanted to conduct telephone interviews with a sample of teenage users. We were provided with a list of qualified respondents and asked to contact them, convince them to take part, and arrange payment of the incentives.
A major beer brand wanted to obtain feedback on a prototype for a new draught beer dispenser, to find out if the design made beer drinkers more likely to select the client’s brand compared to competitor brands. We helped set up a mock bar in a Central London research facility and recruited 300 respondents.
A leading US-based qualitative research agency wanted to organise a series of focus groups in the UK, France, Germany and Belgium for two divisions of a large global corporation. Using our expert knowledge, we found and booked suitable facilities in all four countries and recruited around 400 particpants.
An agency wanted to carry out in-depth telephone interviews with respondents who lived in certain postcodes and were overweight and/ or regular smokers as part of a programme to promote healthier lifestyles. We fulfilled their quotas, enabling the agency to provide results rapidly to the end client.
We assisted a consulting firm and animal charity in the UK to understand attitudes towards animal welfare and environmental issues and how this impacts shopping andconsumption of food. We recruited consumers with varying dietary habits for focus groups and created a survey to collect numerical data.
We were commissioned to carry out taste tests with large groups in many different countries. We recruited 100 taste tasting participants to take part in the first day of testing and arranged venues and incentives for all three days.
