The FieldworkHub team completed a project for a popular multinational sports brand that was interested in identifying consumer behaviour and insights for their new brand narrative strategy in London, Paris and Berlin. The client asked us to find a mix of duos of respondents who were ‘engaged’ in sports.
Transport for London wanted to improve the environment outside Barking station. They wanted to explore perceptions of safety and test the impact of interventions on people who use the space. We completed 250 face-to-face CAPI interviews outside the station in two research waves.
A global technology firm wanted to understand news and information consumption behaviour of 16–24-year-olds in the USA and Brazil. We were asked to recruit 40 respondents per market for an online bulletin board. The client was keen to find a mix of gender, age. ethnicity/race, socio-economic status and location.
Our team completed a project for a global hotel chain, interested in exploring the experience and needs of individuals who stay in hotels for business or leisure trips and what influences their choice of hotel. We completed 16 interviews and 15 triads to collect insights about the factors that they take into account.
We were asked to recruit respondents in Japan and Korea for an Online Bulletin Board. Respondents needed to be Android users and explore new apps and games on their phone frequently. We successfully recruited respondents, despite the difficulty of finding people who could commit to this lengthy project.
Our client wanted to run focus groups with people working in Brussels to discuss their views on technology companies and the role they play in our society today. We managed to recruit 16 out of 16 profiles, despite this audience being difficult to engage in research.
Our client wanted to gain insights from healthcare practitioners and older consumers about a new wearable device for vital sign measurement which is intended for home use. We were asked to recruit respondents in New York City for face-to-face sessions to conduct usability testing.
Our client wanted to gain insights from parents of children aged 0 to 5 years, who were social media users and had to be members of parenting and/or health groups. We were asked to recruit respondents for a mix of in-home and in-facility sessions, each lasting 90 minutes, over two days in São Paulo, Brazil.
A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries. FieldworkHub was tasked with finding 30 participants in total who all spoke English and listened to some form of audio at least once per week on the client’s platform.
We helped a client conduct qualitative research about the needs, motivations, behaviours and brand perceptions held by young people in the UK, Italy, Germany and Spain who are currently playing, watching or otherwise engaging with basketball.
An agency asked FieldworkHub to assist them with qualitative research about the customer journey undertaken by French pet owners as they shop for pet products, identifying important needs and pain points along the way. The research was online diary activities, following online depth interviews.
FieldworkHub carried out projects with people living in Germany. The client wanted to hear from residents who were price sensitive customers of fast-food restaurants or had bought from one in the last 6 months. In the second project, we helped the client gather feedback on a plant-based meat burger recently launched.
