The University of Oxford and On The Edge Conservation wanted to hold two focus group discussions with members of the public, including those with greater levels of knowledge about endangered species. FieldworkHub arranged two 90-minute face-to-face focus groups in Oxford.
Two universities were co-operating on a project to explore how groups of people work together to solve problems. FieldworkHub was asked to recruit, schedule and manage incentives for 50 groups of seven people over a seven-week period, to attend a moderated two-hour session.
FieldworkHub arranged two focus groups with people who lived in a particular district of South West London and rented their home from a private landlord. We successfully recruited a mix of male and female respondents with varying incomes and rent levels who had lived in the area for varying amounts of time.
Sante + Wade is a new shoe brand based in the UK that makes shoes for tall women and those with wide feet. FieldworkHub assisted the company by recruiting for, and managing, two focus groups with potential customers to better understand their shoe-buying habits and their frustrations with other types of shoes.
A well-known brand of shampoo and conditioner for women wanted to obtain quantitative feedback on some new product fragrances that it was planning to launch in the UK. FieldworkHub was asked to recruit 200 women via street intercepts in both London and Birmingham.
Our client was assisting the manufacturer of topical skincare products designed to relieve the symptoms of psoriasis and eczema. The client wanted each participant to submit photos during the recruitment stage, then be seen by a dermatologist at a central location in Manhattan, then return for progress check-ups.
An airport operator wanted to run focus groups with international and luxury travellers in London, Paris and Shanghai to help it improve its retail offering. We recruited 65 respondents for two focus groups in each city, managed the viewing facility bookings and arranged moderators and simultaneous translators.
Our client wanted to conduct online bulletin boards on attitudes towards energy use and generating energy at home from renewable sources. We recruited all of the profiles over a holiday weekend and arranged for our client to conduct home ethnographic interviews with some UK and German participants.
A Moroccan bank wanted to conduct focus groups with ex-pat Moroccans living in London to learn more about their banking requirements. Despite being a difficult target profile, FieldworkHub managed to recruit for both groups in under two weeks.
An innovation and incubation company had previously launched an online marketplace for quality used cars in Germany. Having established a successful business model, the company wanted to expand to the UK. We supported the team by recruiting a mix of over 40 used car buyers, independent dealers and franchised dealers.
Our client wanted to understand how WhatsApp and Facebook users in Brazil perceive the brand’s communication with them. We validated respondents’ social media usage, where our services also included providing a Portuguese speaking moderator to engage with and encourage respondents to complete tasks given.
Our client wanted to conduct interviews with Turkish migrants in Germany who regularly purchase raki drinks to understand more about their brand and how widely recognised their brand name was. We provided project management of the fieldwork process, including finding and booking suitable facilities and recruitment.
