Our team completed a project for a global hotel chain, interested in exploring the experience and needs of individuals who stay in hotels for business or leisure trips and what influences their choice of hotel. We completed 16 interviews and 15 triads to collect insights about the factors that they take into account.
Our client wanted to gain insights from healthcare practitioners and older consumers about a new wearable device for vital sign measurement which is intended for home use. We were asked to recruit respondents in New York City for face-to-face sessions to conduct usability testing.
Our client wanted to gain insights from parents of children aged 0 to 5 years, who were social media users and had to be members of parenting and/or health groups. We were asked to recruit respondents for a mix of in-home and in-facility sessions, each lasting 90 minutes, over two days in São Paulo, Brazil.
A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries. FieldworkHub was tasked with finding 30 participants in total who all spoke English and listened to some form of audio at least once per week on the client’s platform.
We helped a client conduct qualitative research about the needs, motivations, behaviours and brand perceptions held by young people in the UK, Italy, Germany and Spain who are currently playing, watching or otherwise engaging with basketball.
An agency asked FieldworkHub to assist them with qualitative research about the customer journey undertaken by French pet owners as they shop for pet products, identifying important needs and pain points along the way. The research was online diary activities, following online depth interviews.
FieldworkHub carried out projects with people living in Germany. The client wanted to hear from residents who were price sensitive customers of fast-food restaurants or had bought from one in the last 6 months. In the second project, we helped the client gather feedback on a plant-based meat burger recently launched.
A well-known international online retailer was interested in identifying customer perceptions and behavioural trends about their existing gift card products and third-party gift card products available on their website. FieldworkHub was brought in to recruit eight respondents in each of Canada, France, Germany, Mexico and the UK.
A leading online book retailer wanted to identify customer experience issues they should address, understand perceptions around privacy gaps, and explore geographic and demographic differences/similarities between customers. We recruited 12 respondents in Germany who had recently bought books online.
The developer of a successful computer games franchise wanted to hear from respondents about their gaming habits and preferences to understand more about future trends and needs. We recruited six respondents in each of the UK, France, Germany, Brazil and the USA.
A global mining group wanted to understand more about consumers’ attitudes towards diamond jewellery containing lab-grown rather than natural diamonds. FieldworkHub was asked to recruit four consumers in each of Germany, France, Italy and the UK who buy luxury goods. Respondents took part in remote IDIs.
FieldworkHub was asked to recruit UK-based respondents for a three-part development study discussing difficulties that people encountered when claiming from their motor insurance provider following an accident. We recruited 13 respondents who had made a recent claim and were able to speak about their experiences.
