We ran quantitative research with healthcare professionals in the UK involving GPs, hospital doctors and nurses from both the public health sector (NHS) and the private health sector. The aim was to understand the target audience’s opinions on agency work and the client’s reputation amongst this group.
FieldworkHub recruited two electrophysiologists in each of the UK, Germany, France, Italy and Spain to understand perceptions and preferences around implantable cardiac devices. The respondents came from a mix of academic, public and private hospitals and had different preferences towards specific devices and different frequencies of implanting them.
Our client wanted to understand the different recruitment processes used by companies to hire new staff, particularly thosed used by in-house recruitment teams. We set up online interviews with HR managers in the UK, Ireland, Sweden and Denmark, to discuss their experiences with their tools and workflows.
FieldworkHub conducted face-to-face qualitative research with emergency healthcare staff in London for a medical device manufacturer. We co-ordinated the interviews, made arrangements with the facility for the usability testing sessions and ensured that the client’s test equipment was stored in a secure location when not in use.
We contacted a list of respondents to participate in online focus groups to test the concept for a new app, designed to improve the experience and organisation of ticketed live sporting events. The focus groups took place in the USA, the UK, Germany and France. A total of 70 respondents took part.
FieldworkHub source vox pop video clips with 25 consumers aged 22 to 60, who described themselves as empowered. Five respondents were recruited in each of five countries, with each respondent creating a series of videos explaining how and why they now feel empowered.
We recruited short-form video creators aged 14-17 years and 18-24 years in India, Spain and South Korea to answer a series of video surveys in a project for a major online video sharing platform. For the older age group, we ensured that all participants had at least 1000 followers on their primary platform.
We completed three rounds of video survey interviews over a period of two years for a client that is developing an innovative tactile labelling system that helps consumers to monitor when refrigerated foods and beverages are fit to consume.
For a global technology company, FieldworkHub recruited senior decision makers and C-level profiles from brand-name companes, advertising agencies and news publishers in the UK and Germany for online focus groups and IDIs about data privacy.
We successfully recruited respondents in the UK who purchased specific brands of small animal bedding or cat litter to take part in a three-day online bulletin board. The recruitment criteria included household structure and different purchase channels (online buyers versus in-store).
FieldworkHub recruited 20 consumers in the UK to purchase a new type of toothpaste and make a number of videos over a period of several days giving their thoughts about it. We then invited six respondents who made the most interesting and insightful videos to take part in an online interview with the client.
FieldworkHub recruited consumers in the Netherlands for two rounds of research on the subject of deferred payments, involving a mix of online dyad interviews (with pairs who were friends or relatives) and mini focus groups. The recruitment brief required us to satisfy a number of interlocking quotas.
