We helped a client conduct qualitative research about the needs, motivations, behaviours and brand perceptions held by young people in thye UK, Italy, Germany and Spain who are currently playing, watching or otherwise engaging with basketball.
An agency asked FieldworkHub to assist them with qualitative research about the customer journey undertaken by French pet owners as they shop for pet products, identifying important needs and pain points along the way. The research was online diary activities, following online depth interviews.
FieldworkHub carried out projects with people living in Germany. The client wanted to hear from residents who were price sensitive customers of fast-food restaurants or had bought from one in the last 6 months. In the second project, we helped the client gather feedback on a plant-based meat burger recently launched.
A well-known international online retailer was interested in identifying customer perceptions and behavioural trends about their existing gift card products and third-party gift card products available on their website. FieldworkHub was brought in to recruit eight respondents in each of Canada, France, Germany, Mexico and the UK.
A leading online book retailer wanted to identify customer experience issues they should address, understand perceptions around privacy gaps, and explore geographic and demographic differences/similarities between customers. We recruited 12 respondents in Germany who had recently bought books online.
The developer of a successful computer games franchise wanted to hear from respondents about their gaming habits and preferences to understand more about future trends and needs. We recruited six respondents in each of the UK, France, Germany, Brazil and the USA.
A global mining group wanted to understand more about consumers’ attitudes towards diamond jewellery containing lab-grown rather than natural diamonds. FieldworkHub was asked to recruit four consumers in each of Germany, France, Italy and the UK who buy luxury goods. Respondents took part in remote IDIs.
FieldworkHub was asked to recruit a small number of profiles for B2B market research in France. We were asked to recruit people who worked for companies that purchase fragrance ingredients in bulk and were involved in briefing fragrance houses or manufacturers on how they want their products to smell.
FieldworkHub was asked to recruit UK-based respondents for a three-part development study discussing difficulties that people encountered when claiming from their motor insurance provider following an accident. We recruited 13 respondents who had made a recent claim and were able to speak about their experiences.
A design agency was testing out a concepts for a new digital product aimed at helping light commercial vehicle fleet managers to schedule service appointments, repairs and maintenance and asked for FieldworkHub’s help to recruit fleet managers based in the UK for exploratory interviews.
A design consultancy was working with a European motor manufacturer to develop a new product to help owners of battery electric vehicles to recharge their cars more easily. We recruited respondents in France, Italy and Spain to take part in focus groups and IDIs about pain points with charging and the new product concept.
We were asked to find 24 respondents in France who owned, or worked for, small and medium-sized businesses and were heavily involved in accounting within the business for 60-minute online interviews, two-hour ideation workshops and an online user test of some potential new features that the client team had worked on.
