FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.
FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.
I contacted FieldworkHub with a last-minute research request. I thought it would be tricky to pull off, but Philip and the team made it so easy. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.
International market research plays a vital role in helping organisations understand how their reputation stacks up across various regions. Through targeted surveys, in-depth interviews, or focus groups with local customers, partners, and industry professionals, companies can gain valuable insights into perceptions that might differ from country to country (or even city to city).
For example, a well-known brand such as Unilever or Samsung might discover that consumers in Germany view their sustainability credentials very differently than those in Brazil, or that overall satisfaction is higher in Paris than in Singapore. These findings allow organisations to identify markets where they are thriving and spot areas that might need greater attention. By gathering feedback from real people on the ground, international research enables you to adapt your messaging and strategies, address region-specific concerns, and ultimately build a stronger global presence.
The main challenges in conducting international market research are the need to adapt to different languages, different time zones, different ways of working, and different cultural norms. A good international market research partner will have hands-on experience of running research in all your countries of interest, and will be able to advise on local factors that should be taken into account, such as local holidays, work practices, and even daylight saving quirks.
Your partner should also be able to arrange any services that you may need, such as moderation by an experienced native speaker who lives in the country, simultaneous translation of research sessions (for the benefit of observers who don't speak the language) and miscellaneous translation and transcription services. In addition, maintaining a consistent research approach across countries is vital for reliable comparison. This includes everything from recruitment criteria to question phrasing and reporting style.
Running an international market research with a big global agency can be very expensive because they have high overheads. By working with an international fieldwork specialist, like FieldworkHub, you can lower your costs while still enjoying high levels of service and accessing robust insights in multiple markets.
.At FieldworkHub, we use the experience gained from running more than 100 international market research projects a year to ensure that everything runs smoothly. Our project managers have an excellent understanding of the factors to consider in different countries, from the languages in which research can be conducted and the time needed for recruitment, to local holidays and whether there is daylight saving time! We're always happy to share our advice, so if you are considering embarking on an international market research project, please get in touch.
Why FieldworkHub stands out for international research: When you’re looking to conduct research across borders, speed, reliability, and local expertise are crucial. We offer access to participants in over 40 countries, with consistent methodologies to ensure that your results are comparable from London to Jakarta and everywhere in between. Our team can arrange everything from native-speaking moderators and simultaneous translation for observers, to full translation and transcription services – so you don’t have to worry about language barriers or local customs getting in the way.Global reach, local understanding: Whether you need to run surveys, set up focus groups, or conduct in-depth interviews, we manage every detail with precision. We help you plan your research timelines around local factors such as public holidays, recruitment nuances, and even daylight saving time changes, ensuring you get timely results without any surprises. Our approach means you can gather high-quality insights from multiple markets at once, saving you time and keeping your project on track.
Transparent and cost-effective: We know that budget predictability matters. That’s why we provide clear guidance on costs for each market and can help you plan your project with confidence – no hidden fees or unexpected expenses.
Ready to make your next international market research project seamless and successful? We’re here to help every step of the way.
