We run international research in the UK, major European markets (including France, Germany, Italy, Spain and Belgium) and other regions such as the Middle East (including Saudi Arabia and the UAE), Asia Pacific (including Australia, China, India and South Korea), and Latin America (including Argentina, Brazil and Mexico).
Although countries are slowly emerging from coronavirus lockdowns, at present most international market research is still taking place online. You can count on FieldworkHub to help you continue carrying out focus groups and depth interviews using remote methodologies.
We are able to source participants for online focus groups, depth interviews and other qualitative market research methodologies.
Our client wanted to hold focus group discussions with members of the public and opinion elites in Europe on their perceptions of the way that technology companies use artificial intelligence. In FieldworkHub’s largest qualitative project to date, we arranged three face-to-face focus groups in each of Belgium, Finland, France, Germany, Italy and Poland. This involved recruiting 240 respondents over a period of 5 weeks. We also made viewing facility bookings in each capital city, arranged moderators and simultaneous interpreters for each session and provided transcripts of every discussion.
A well-known semiconductor manufacturer wanted to talk to business development managers and product developers working in the technology sector, and social media influencers as an input to its future product roadmap for smart devices. FieldworkHub was asked to recruit all three profiles in the UK, Germany and Italy using a detailed screener. We recruited over 60 respondents in total across the three markets, scheduled IDIs, dyads and mini focus groups with the respondents over two weeks, and supported our client with moderation and translation services, including simultaneous translation and transcription of the German and Italian groups.
A leading US sportswear retailer with a presence in several European markets wanted to hold a series of discussions with small groups of style-conscious teenagers who were familiar with their stores. A key requirement of the methodology was to find friendship groups, i.e. groups of teenagers who knew each other but were not members of the same family. We recruited participants in several EU markets to a very tight timeline, including groups of 12-14 year olds and 15-16 year olds in Barcelona, Milan and Paris.
