Depth interviews in the USA, UK, Germany, France and Brazil on gaming

Asian teenager playing PC game in darkened room

The client brief

The developer of a successful computer games franchise with more than 450 million registered players around the world wanted to hear from English speaking respondents about their gaming habits and preferences to understand more about future trends and needs.

 


Number of profiles - 150
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We were asked to recruit six respondents per market aged 14 to 29 with a mix of people who were regular players of the franchise, casual players of the franchise, or had some other connection to it (e.g. because other members of their household were regular players). We successfully scheduled all respondents for 120-min depth interviews and ensured that all of the interviews were completed on time.

 

FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.

Nicole

Research Leaddscout, inc.
USA

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