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IDIs: video games, 5 countries

Asian teenager playing PC game in darkened room

The client brief

The developer of a successful computer games franchise with more than 450 million registered players around the world wanted to hear from English speaking respondents about their gaming habits and preferences to understand more about future trends and needs.


Number of profiles - 150
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We were asked to recruit six respondents per market aged 14 to 29 with a mix of people who were regular players of the franchise, casual players of the franchise, or had some other connection to it (e.g. because other members of their household were regular players). We successfully scheduled all respondents for 120-min depth interviews and ensured that all of the interviews were completed on time.

Click here for more information on how FieldworkHub successfully recruits Gen-Z research participants


The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.


Senior Account DirectorGlobal Market Research Agency


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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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