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IDIs: video games, 5 countries

Asian teenager playing PC game in darkened room

The client brief

The developer of a successful computer games franchise with more than 450 million registered players around the world wanted to hear from English speaking respondents about their gaming habits and preferences to understand more about future trends and needs.

 


Number of profiles - 150
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We were asked to recruit six respondents per market aged 14 to 29 with a mix of people who were regular players of the franchise, casual players of the franchise, or had some other connection to it (e.g. because other members of their household were regular players). We successfully scheduled all respondents for 120-min depth interviews and ensured that all of the interviews were completed on time.

Click here for more information on how FieldworkHub successfully recruits Gen-Z research participants

 

We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.

Laura

Senior DirectorResearch Strategy
Cassandra, USA

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