Our client, a leading provider of online accounting software for small businesses and accountants, wanted to conduct an online survey with small business owners to understand what breakpoints triggered small businesses to start using accounting software, and whether these were associated with particular factors such as type of business, time in business, company structure and turnover. The end goal of the research was to design special features in their software that made solving these breakpoints easy. The client was keen to get the views of respondents in a wide range of different business sectors including professional services, construction, finance and insurance and agriculture.
A management consultancy was assisting a client in Abu Dhabi with a project relating to health insurance for diabetics and patients with other common chronic conditions. We were asked to recruit Emirati patients, ex-pat patients who had lived in Abu Dhabi for at least a year and younger Emiratis who were at risk of contracting diabetes for online interviews. In a later stage of the research, we also recruited Emiratis and Arab ex-pats who had consulted a doctor about diet and nutrition services. Finally, we were asked to run a short online survey with diabetic patients living in the UAE to test some concepts that the client was developing.
I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.
