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Reliable fieldwork services for focus groups in the UK

Market research focus groups in the UK

As a London-based market research agency, FieldworkHub has in-depth experience of arranging consumer and B2B market research focus groups throughout the UK. You can count on us to find validated, willing participants for your focus groups in London, Manchester, Birmingham, Leeds, Newcastle, Edinburgh, Glasgow, Cardiff and other major cities throughout the country. We also provide experienced local moderators in England, Wales, Scotland and Northern Ireland. Every FieldworkHub project is overseen by one of our dedicated project managers: from commissioning to delivery of the final recordings and transcripts, they'll support you every step of the way.
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UK focus groups in the last 12 months
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Participants in last 12 months

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I agree that FieldworkHub may store the information that I provide online in a secure manner to respond to my enquiry and subsequently to market FieldworkHub’s services to me (and for no other purpose). I understand that I can opt out of marketing communications and/or ask for my information to be deleted at any time by sending an email to data@fieldworkhub.com

FieldworkHub has arranged focus groups in the UK for some of the world's best-known brands...

Our services for focus groups in the UK

FieldworkHub’s UK focus group services include:
Participant recruitment for online and face-to-face focus groups
Expert moderation
Advice on platforms for online groups and venues for face-to-face groups
Recordings and transcription

Main centres for face-to-face research in the UK

FieldworkHub has in-depth knowledge and experience of conducting online focus groups throughout the UK. Our main centres for face-to-face research are London, Belfast, Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle.

What our clients say about us

FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.

Jesse

Strategic Design Lead
Global Innovation and Incubation Firm
UK

The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.

Eloise

Researcher
Social Change
UK

FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.

Nicole

Research Lead
dscout, inc.
USA

I contacted FieldworkHub with a last-minute research request. I thought it would be tricky to pull off, but Philip and the team made it so easy. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.

Elizabeth Brooks

Brand Manager
InsureandGo
UK

Recent UK focus groups arranged by FieldworkHub:

UK focus groups FAQ

A focus group is a planned group discussion (typically involving 6 to 8 carefully selected participants) led by a moderator which aims to find out what respondents feel about the topic under discussion, for example, a brand or a new product. In a focus group, the respondents can interact with each other as well as the moderator, which may generate more, or different, insights to interviewing them individually. A focus group can be held face to face or online and typically lasts between one and two hours, with 90 minutes the most popular choice.
A focus group is a great way to obtain qualitative insights from a number of people in a relatively short time (much less time than it would take to interview each one individually). Focus groups can generate fresh thinking about the topic under discussion, since participants can build on each other's ideas. They are also good for building consensus, for example, about which product features or marketing messages are most appealing. They are widely used in consumer research to obtain feedback on new films and TV programmes, political policy initiatives and proposed innovations in products and services. The success of a focus group is largely dependent on the skill of the moderator leading the discussion to guide it in the right direction and ensure that everyone’s views are heard, and on the care with which the participants are selected. FieldworkHub is able to help with both moderator selection and participant recruitment.
For the best experience when holding a face-to-face focus group, FieldworkHub recommends using a purpose-built viewing facility. A number of cities in the UK have viewing facilities that allow clients to observe the proceedings directly through a one-way mirror overlooking the room where the group is taking place, while a number of other towns and cities have facilities where clients can observe the proceedings from an adjacent room via a CCTV link. London and the surrounding area has the largest concentration of facilities with direct viewing, but similar facilities are also available in Birmingham, Manchester, Edinburgh, Glasgow and Leicester. If you need to hold focus groups in a town or city that doesn’t have its own viewing facility then FieldworkHub is also experienced at arranging for equipment to be set up in hotel meeting rooms and conference venues. FieldworkHub is not affiliated to any viewing facility operators and we can therefore offer impartial advice on the best venue for your particular needs.

Why choose FieldworkHub to manage your next focus groups in the UK

Experts in recruiting participants for Consumer, B2B, Technology and Healthcare focus grroups
Experienced in running online as well as face-to-face focus groups throughout the UK
Able to provide thoroughly vetted focus group moderators in all major centres
A la carte service offering, tailored to meet your needs and budget
Friendly and professional end-to-end project management

Contact FieldworkHub about your project

Contact form

Disclaimer
I agree that FieldworkHub may store the information that I provide online in a secure manner to respond to my enquiry and subsequently to market FieldworkHub’s services to me (and for no other purpose). I understand that I can opt out of marketing communications and/or ask for my information to be deleted at any time by sending an email to data@fieldworkhub.com

FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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