Outstanding participant recruitment for qualitative research in London
FieldworkHub is a London-based market research fieldwork company with expertise in providing a full suite of services for qualitative market research in London and throughout the UK.
FieldworkHub has comprehensive knowledge of online and face-to-face qualitative market research. With our experience and knowledge, you can count on us help you get the best insights from focus groups, depth interviews, online bulletin boards and other qualitative methods.
2000+ projects successfully delivered
8 years of experience in the UK
35k+ qual participants recruited
We find the best participants for market research in London
You can count on London-based FieldworkHub to assist with all types of qualitative market research in and around London, UK.
We can provide validated, willing participants from London for in-person focus groups, depth interviews and user experience testing, as well as London-based participants for online focus groups, depth interviews, user testing, online bulletin boards and research communities.
We can provide validated, willing participants for consumer, B2B, healthcare and technology projects, and we relish a challenge! Hard to reach, niche profiles are our speciality.
60
UK projects fielded in the last 12 months
12,000
Participants recruited in the last 12 months
Tell us your requirements
Our clients
FieldworkHub delivers research for some of the world’s best-known brands
We have a proven track record of assisting some of the world’s leading companies and public sector organisations with London-based qualitative research.
Our work has included qualitative research for:
Outstanding services for London market research
Why work with us?
Participant recruitment for focus groups and depth interviews, user experience (UX) testing, and online bulletin boards
Expert moderation
Impartial advice on venue selection and online platforms
Transcription services
Where we work
Our UK coverage
FieldworkHub has sucessfully delivered market research projects across the UK, including London. Whether you are planning qualitative research online or in-person in or around London, trust us as your fieldwork delivery partner.
We have run face-to-face focus groups in London, Birmingham, Manchester, Liverpool, Bristol, Leeds, Newcastle, Cardiff, Edinburgh, Glasgow and Belfast
Client testimonials
What clients say about us
We recently embarked on a new longitudinal research project and were looking for a reliable, long-term recruitment partner. FieldworkHub were recommended to us, and they were outstanding. The team didn’t let anything drop and kept us fully informed during the entire project, which instilled a huge amount of confidence in the team at AMV. I have no hesitation recommending them.
David Edwards
Chief Customer Officer
AMV BBDO
UK
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
Jesse
Strategic Design Lead
Global Innovation and Incubation Firm
UK
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
Tom
Regulatory Policy & Strategy
UK regulator
UK
FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They react well to unanticipated needs and are proven problem solvers in the complex world of quant and qual research. Their scope and capabilities are extensive and outshine other players in the category.
Matt Pfluger
VP, Strategy & Client Engagement
BNO
USA
Case studies
Recent examples of qualitative research our team have conducted across London
Face-to-face interviews: Barking station, London
Transport for London wanted to improve the environment outside Barking station. They wanted to explore perceptions of safety and test the impact of interventions on people who use the space. We completed 250 face-to-face CAPI interviews outside the station in two research waves.
Focus groups: malted drink consumers, UK
We conducted taste testing sessions of various malt drinks and focus group sessions with young Londoners from Nigerian and Jamacian backgrounds to discuss brand preferences and the cultural significance of malted drinks within their communities.
Focus groups: Moroccans banking in London
A Moroccan bank wanted to conduct focus groups with ex-pat Moroccans living in London to learn more about their banking requirements. Despite being a difficult target profile, FieldworkHub managed to recruit for both groups in under two weeks.
Got questions?
Frequently Asked Questions
Connect with our team to discuss how our extensive coverage across the UK's different industries, and audiences can support your research objectives and drive business growth.
1
What is qualitative research?
Qualitative market research involves a small number of carefully selected individuals and is used to produce non-quantifiable insights into behaviour, motivations, attitudes and opinions. This contrasts with quantitative market research which aims to produce quantifiable insights, typically by interviewing a representative sample of the target population. Qualitative methodologies include focus groups, bulletin boards and depth interviews while quantitative methodologies include online surveys, telephone surveys and face-to-face surveys.
2
What are the benefits of qualitative research?
Qualitative market research allows research participants to express their views freely with fewer pre-set constraints than most quantitative research (i.e. they aren’t just ticking boxes in a survey). It is generally considered the best way to unearth deep insights on a particular topic, and the best way to understand people’s feelings and motivations. It can also be a great precursor to quantitative research. For example, if you are trying to decide on a new brand name, qualitative research can help you to brainstorm ideas and develop a list of possible options, after which quantitative research can identify the most popular option amongst your target customers.
3
How do you recruit market research participants?
At FieldworkHub we follow a four-step process to ensure that we find the most suitable respondents every time and give you confidence in the sample that we have selected. First, we review your screener or help you develop a screener to ensure that we understand your requirements fully. Next, we identify promising candidates using online data and free-find recruitment techniques. After that, we phone shortlisted respondents to verify that they meet your screening criteria and are keen to take part. Lastly, we supply details of the people we have recruited and give you the chance to review the sample and ask questions (if you need it, we can even arrange for you to carry out secondary screening).
Why choose FieldworkHub to manage your qualitative research project in London
As a Company Partner of the Market Research Society and members of the AQR (Association for Qualitative Research), our clients can rely on the highest of professional standards in all the services we provide. All our services are fully GDPR-compliant and adhere to national and European codes of conduct.
We are experts in recruiting London-based participants for consumer, B2B, technology and healthcare qualitative research and experienced in running face-to-face focus groups, depth interviews, user testing and central location tests in and around central London. Our team is able to provide thoroughly vetted focus group moderators for all sessions. Come to us for an a la carte service offering, tailored to meet your needs and budget, with friendly and professional end-to-end project management.
60
UK projects fielded in the last 12 months
12,000
UK participants recruited in the last 12 months
