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Reliable recruitment services for qualitative market research in the UK

Qualitative market research in the United Kingdom

You can count on London-based FieldworkHub to assist with qualitative market research, including online and face-to-face focus groups and depth interviews and online bulletin boards.We can provide validated, willing participants for focus groups and depth interviews, as well as user experience testing and online bulletin boards and research communities.
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UK projects in the last 12 months
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Participants in last 12 months

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I agree that FieldworkHub may store the information that I provide online in a secure manner to respond to my enquiry and subsequently to market FieldworkHub’s services to me (and for no other purpose). I understand that I can opt out of marketing communications and/or ask for my information to be deleted at any time by sending an email to data@fieldworkhub.com

FieldworkHub has arranged qualitative market research in the UK for some of the world's best-known brands...

Our UK qualitative market research services

FieldworkHub’s qualitative market research recruitment services include:
Participant recruitment for online and face-to-face focus groups and depth interviews, user experience (UX) testing, and online bulletin boards
Expert moderation
Analysis and reporting
Transcription, interpreting and translation services

Main centres for face-to-face research in the UK

FieldworkHub has in-depth knowledge and experience of conducting online qualitative with participants throughout the UK. Our main centres for face-to-face research are London, Belfast, Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle.

What our clients say about us

FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.

Jesse

Strategic Design Lead
Global Innovation and Incubation Firm
UK

The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.

Eloise

Researcher
Social Change
UK

FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.

Nicole

Research Lead
dscout, inc.
USA

I contacted FieldworkHub with a last-minute research request. I thought it would be tricky to pull off, but Philip and the team made it so easy. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.

Elizabeth Brooks

Brand Manager
InsureandGo
UK

Examples of recent UK qualitative market research projects completed by FieldworkHub:

Qualitative research in the UK FAQ

Qualitative market research involves a small number of carefully selected individuals and is used to produce non-quantifiable insights into behaviour, motivations, attitudes and opinions. This contrasts with quantitative market research which aims to produce quantifiable insights, typically by interviewing a representative sample of the target population. Qualitative methodologies include focus groups, bulletin boards and depth interviews while quantitative methodologies include online surveys, telephone surveys and face-to-face surveys.
Qualitative market research allows research participants to express their views freely with fewer pre-set constraints than most quantitative research (i.e. they aren’t just ticking boxes in a survey). It is generally considered the best way to unearth deep insights on a particular topic, and the best way to understand people’s feelings and motivations. It can also be a great precursor to quantitative research. For example, if you are trying to decide on a new brand name, qualitative research can help you to brainstorm ideas and develop a list of possible options, after which quantitative research can identify the most popular option amongst your target customers.
At FieldworkHub we follow a four-step process to ensure that we find the most suitable respondents every time and give you confidence in the sample that we have selected. First, we review your screener or help you develop a screener to ensure that we understand your requirements fully. Next, we identify promising candidates using online data and free-find recruitment techniques. After that, we phone shortlisted respondents to verify that they meet your screening criteria and are keen to take part. Lastly, we supply details of the people we have recruited and give you the chance to review the sample and ask questions (if you need it, we can even arrange for you to carry out secondary screening).

Why choose FieldworkHub to manage your qualitative research in the UK

Experts in recruiting participants for Consumer, B2B, Technology and Healthcare market research fieldwork
Experienced in running online as well as face-to-face focus groups and depth interviews throughout the UK
A la carte service offering, tailored to meet your needs and budget
Friendly and professional end-to-end project management
Dedicated Project Manager who will keep you updated every step of the way

Contact FieldworkHub about your project

Contact form

Disclaimer
I agree that FieldworkHub may store the information that I provide online in a secure manner to respond to my enquiry and subsequently to market FieldworkHub’s services to me (and for no other purpose). I understand that I can opt out of marketing communications and/or ask for my information to be deleted at any time by sending an email to data@fieldworkhub.com

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