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IDIs: UK SMB owners, card payments

Customer paying with contactless credit card at flower shop

The client brief

The UK Payment Systems Regulator (PSR) reached out to FieldworkHub for a research project to investigate the perceptions of small and medium-sized businesses in the UK on card and interbank payments.  We were asked to recruit 20 small and medium business owners from the UK with a mix of regional locations, industries and company sizes. The respondents needed to be the main decision maker for payment solutions and systems at their company. In a subsequent project, we were asked to recruit 20 more business owners to get their feedback on a set of potential remedies that the PSR was considering to address the issues found in its Card Acquiring Market Review. 

Number of profiles - 40
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

Both projects required a ‘full service’ approach where we helped the PSR to design the market research approach, recruited suitable participants for qualitative online depth interviews via Microsoft Teams and provided input on the client’s draft discussion guide. FieldworkHub’s moderator then conducted the in-depth interviews, recorded all sessions and provided written transcripts to the client once the interviews had taken place. We then prepared a detailed report in Word format and presented the high-level results to the client team. Each project was supported by a videographer who compiled a short video with selected quotes from respondents to bring the written report to life. The client was very pleased with the insights that they obtained from both projects and the quality of the deliverables that FieldworkHub supplied.

We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.


Senior DirectorResearch Strategy
Cassandra, USA


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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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