Online focus groups are one of the most commonly used qualitative methodologies. Read our recommendations on how to make them successful.
Are you looking to plan for uncertain times? Learn how to use market research to plan for recessions, inflation and labour shortages.
What is a focus group and why you might want to join one? Find out in this blog article.
Hiring the right moderator can make all the difference in qualitative research. Here's how to get it right.
FieldworkHub’s approach to online focus groups and the key points to consider when choosing a platform.
Read how Chinese culture is different and understand potential pitfalls when conducting research in China.
FieldworkHub's list of key points to consider so that you get the right insights from qualitative methods.
Before COVID, many clients considered online focus groups a poor substitute for face-to-face groups. We explain why they're worth another look.
What has happened to market research during the COVID-19 pandemic?