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Ethnographic research: US corn farmers, crop yield

Corn field in the American Midwest with irrigation system visible in the background

The client brief

A company that supplies products and services to help farmers improve crop yields wanted to conduct depth interviews with corn farmers and agronomists in Illinois and Iowa. It was important for the farmers to represent a range of different sizes of farms, including some very large farms (5000 acres or more).


Number of profiles - 40
Research Countries - 
Research Audience - 
Research Industry Focus - 
  • Agriculture

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited over 40 farmers and advisers in two phases and assisted with planning the travel schedules for each group of interviewers.

Read about how FieldworkHub maximises success with its B2B market research projects to produce top-tier results

Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.

Tori

Senior DirectorGovernment/Public Affairs Agency
USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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