Two venture capital companies asked FieldworkHub to arrange focus groups with parents of children aged 2-6 in London, Paris and Munich to help them decide whether to invest in a company that made talking toys. The aim of the research was to find out about the parents’ toy purchasing behaviour and get their feedback on a range of toys made by the company in question and various competitors.
We arranged the groups in all three countries with less than one week’s notice, including recruitment of respondents, facility hire and moderation. All of the groups provided very helpful insight for the clients.
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I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
