A leading management consultancy wanted to talk to a range of French adults about their use of financial products and services and their interest in a new digital concept that they were developing for a client based in France.
We arranged over 50 90-minute interviews in respondents’ homes in Paris and Lille in two phases lasting two weeks each. We were asked to recruit a mix of young professionals and parents in non-nuclear families (single-parent families, blended families etc) with a further split into respondents with a stable professional situation (people in permanent full-time employment, small business owners, established self-employed etc) and those with an unstable professional situation (unemployed, short-term contractors, casual workers etc).
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I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.