Our client was developing a new digital service to simplify the process of applying for international travel visas and wanted to conduct a series of depth interviews with people based in Delhi and Dubai who had recently applied for a UK visa and travel agency employees who regularly assisted their customers with UK visa applications.
We successfully recruited 12 visa applicants in each country across a number of different categories (short-term business travel, relocating to take up a job in the UK, visiting friends and relatives, group travel, attending a UK university, and travelling for medical treatment) and three travel agency professionals in each country. The interviews were completed at a central location over the course of a week and the client was very pleased with the insights from the research.
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I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
