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Dials focus groups: key opinion leaders, Brussels

Close-up of market research participant taking part in dial test (Dialsmith, Inc image used with permission)

The client brief

As part of a multi-country study for a major technology company, we recruited opinion leaders living in Brussels to take part in two large focus groups (25 respondents at a time) that made use of handheld dials to track their responses to the ideas shared by the moderator in real time.


Number of profiles - 50
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We were able to recommend a viewing facility that could accommodate the number of respondents and supported our client with all of the logistics involved, including translation of the stimulus materials into French and simultaneous translation of the sessions back into English for the benefit of the client representatives who were viewing.

 

It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.

Tyler McDonald

Senior ManagerGolin
USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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