The University of Oxford and On The Edge Conservation wanted to hold two focus group discussions with members of the public, including those with greater levels of knowledge about endangered species. The aim of the research was to discuss general environmental issues and the ways in which the media’s portrayal of certain endangered species, such as the aye-aye, kakapo and pangolin, had an impact on the feelings evoked when viewing an advert.
FieldworkHub arranged two 90-minute face-to-face focus groups in Oxford. This involved recruiting 16 respondents in less than a week.
FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.
