Our client was working with a manufacturer of specialist nutrition products to help them develop marketing messages for dieticians and payers/commissioners working in oncology, which had not previously been regarded as a primary target segment.
We arranged a two-hour online focus group with eight oncology dieticians and a second group with eight payers/commissioners working in the National Health Service.
Click here for more on FieldworkHub's approach to online focus groups
Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.