A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries: Canada, Mexico, Brazil, Germany, Spain, Italy, France, Australia, India, Japan, the UAE, the Philippines, Singapore and Indonesia. FieldworkHub was tasked with finding 30 participants in total (18 aged 15-19 and 12 aged 20-24) who all spoke English and listened to some form of audio at least once per week on the client’s platform.
The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.