The client wanted to gain insights from parents of children aged 0 to 5 years, who were social media users and had to be members of parenting and/or health groups. We were asked to recruit respondents for a mix of in-home and in-facility sessions, each lasting 90 minutes, over two days in São Paulo, Brazil.
FieldworkHub was responsible for booking a moderator and a simultaneous translator, a videographer to provide live streaming to remote observers, and a personal assistant for the client who travelled with the team to all interviews, as well as arranging catering and a minivan for transport.
For the in-home sessions, all respondents had to be willing to welcome the moderator, simultaneous translator and client observers into their home. We successfully completed six in-home interviews and ten in-facility sessions.
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.