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B2B focus groups and IDIs: online video advertising

Two teens watching on line content in a laptop lying on the floor in a room at home with a dark light in the background

The client brief

The operator of a large video sharing platform wanted to speak to B2B profiles that worked in advertising about their experience of advertising on various digital platforms. We ran qualitative research; focus groups and interviews in seven different markets. FieldworkHub managed four focus groups or eight in-depth interviews per market, and recruited 136 advertisers in total from a mix of household brands and advertising agencies. 

Number of profiles - 136
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub found people responsible for online advertising budgets as household name companies, such as Nestlé, Pepsi and L’Oreal, and people working for large advertising agencies, such as Omnicom, AMV and Publicis, who buy online advertising on behalf of their clients. We assisted in localising screeners for the client team and co-ordinated logistics across seven different markets. All profiles had decision-making powers in regard to online video advertising platforms and substantial advertising budgets. Despite significant differences in the advertising ecosystem across the various the markets we managed to find these profiles through a combination of desk research and personal networking.


FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.


Research Leaddscout, inc.


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Looking to understand how FieldworkHub can help you achieve your market research goals? Our team can advise you on the best approach and  help scope the perfect market research solution to meet your specific research needs.  
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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