The operator of a large video sharing platform wanted to speak to B2B profiles that worked in advertising about their experience of advertising on various digital platforms. We ran qualitative research; focus groups and interviews in seven different markets. FieldworkHub managed four focus groups or eight in-depth interviews per market, and recruited 136 advertisers in total from a mix of household brands and advertising agencies.
FieldworkHub found people responsible for online advertising budgets as household name companies, such as Nestlé, Pepsi and L’Oreal, and people working for large advertising agencies, such as Omnicom, AMV and Publicis, who buy online advertising on behalf of their clients. We assisted in localising screeners for the client team and co-ordinated logistics across seven different markets. All profiles had decision-making powers in regard to online video advertising platforms and substantial advertising budgets. Despite significant differences in the advertising ecosystem across the various the markets we managed to find these profiles through a combination of desk research and personal networking.
We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.
