Recruitment of Moroccans in London for focus groups about banking

Three young Moroccan women holding cups and talking in a cafe

A Moroccan bank wanted to conduct two focus groups with ex-pat Moroccans living in London to learn more about their banking requirements and how they could be served. The Moroccan ex-pat community is one of the small minority ethnic communities in the UK (official statistics estimated it at 34 000 or 0.05% of the total population in 2015). Nevertheless, FieldworkHub managed to recruit for both groups in under two weeks and the client was pleased with the insights that the groups were able to provide.

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