Focus groups with international and luxury travellers in UK, France and China

Young Asian woman choosing perfume in duty free store at international airport

An airport operator wanted to run focus groups with international and luxury travellers in London, Paris and Shanghai to help it improve its retail offering. International travellers needed to make at least three international trips a year and luxury travellers needed to fly in first or business class. All needed to be well educated and meet income requirements specified by the client. We successfully recruited 65 respondents for two focus groups in each of the three cities, managed the viewing facility bookings and arranged moderators and simultaneous translators for the groups in France and China.

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