Depth interviews with travel visa applicants based in India and the UAE

Close up of UK visa in passport

Our client was developing a new digital service to simplify the process of applying for international travel visas and wanted to conduct a series of depth interviews with people based in Delhi and Dubai who had recently applied for a UK visa and travel agency employees who regularly assisted their customers with UK visa applications. We successfully recruited 12 visa applicants in each country across a number of different categories (short-term business travel, relocating to take up a job in the UK, visiting friends and relatives, group travel, attending a UK university, and travelling for medical treatment) and three travel agency professionals in each country. The interviews were completed at a central location over the course of a week and the client was very pleased with the insights from the research.

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